Don’t you just love it when one of your favourite favourites comes out with a new flavour or new product? It is like Christmas for me every time. Perhaps it is because new products ARE my favourite flavour! -LOL So how do brands successfully expand? There are various ways you can build and grow yourContinue reading “Hello Expansion”
Managing Corporate Reputation and Building a Brand Portfolio We have all heard our parents say things like; “Do your family proud!” “Wear that name with pride!” “Carry on the family legacy!.” This has a lot to do with keeping up the family reputation. Your surname identifies you with generations of others from whence you came. Continue reading “All from a tin of condensed milk.”
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