Empathy is key to ensure Brand survival during COVID19. How your Brand responds to the current COVID19 global crisis will say a lot about your brand to others. Remember that during times like these, it is best to be honest, transparent and true to your core values – this aids the building of brand valueContinue reading “Now is the time to show your softer side.”
Don’t you just love it when one of your favourite favourites comes out with a new flavour or new product? It is like Christmas for me every time. Perhaps it is because new products ARE my favourite flavour! -LOL So how do brands successfully expand? There are various ways you can build and grow yourContinue reading “Hello Expansion”
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